Leading a company is like heading up a Formula 1 team. In the spotlight are the driver and the car running the race. But behind the scenes, a whole team adds a crucial contribution to the result.
At Cimbria, we formed a new organization by splitting the sales team into two “race cars”, covering the grain and seed/food business segments, enabling us to have two focused teams that improve the customer experience.
Within these business areas, everyone - sales, engineers, technicians and those behind the scenes - is completely focused on the customer.
The process started with a very careful analysis of our products and services and was supplemented by valuable customer feedback. Through a series of customer panels, we learned how to adapt our offerings by listening to the customer’s voice and understanding the market development.
At this crucial global moment, the Cimbria team works together to find new solutions to feed the world.
We think outside the box while thinking first of our customers. This is why we are like a Formula 1 team - focused on #growingintothefuture. For us, the race is won when our customers grow.
Cimbria has always been perceived as a market leader, delivering highquality products and complete solutions to our customers. We are at their side, communicating openly and placing their needs first.
